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2-min Tech: Internet of Behaviors (IoB) | What is it and why is it important for businesses?

Ranked by Gartner as one of the top tech trends in 2021, the Internet of Behaviors is an extension of the Internet of Things (IoT), where data and information collected from inter-connected devices are analyzed to give insights into users’ preferences, interests, and behaviors.

In today’s 2-min tech, we’ll be covering everything you need to know about IoB. Our guest expert for today – Tim Brogan, account director at Merkle|DWA, will be covering the definition of IoB, the benefits it brings for businesses, as well as the risk factors that come with it.

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#CiscoDesigned #DigitalTransformation #InternetofBehaviors #IoB

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