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As smart TVs become more popular, advertisers want the advantages of better targeting while avoiding the privacy mistakes made by the online ad industry

As smart TVs become more popular, advertisers want the advantages of better targeting while avoiding the privacy mistakes made by the online ad industry (Sahil Patel/Wall Street Journal)




Sahil Patel / Wall Street Journal:

As smart TVs become more popular, advertisers want the advantages of better targeting while avoiding the privacy mistakes made by the online ad industry  —  Marketers hope to avoid the mistakes made by the broader online ad industry  —  Advertisers entering the burgeoning medium of streaming TV …




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