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Gartner’s Internet of Behaviours

The Internet of Behavior combines existing technologies that focus on the individual directly, that is, facial recognition, location tracking and big data for example, and connects the resulting data to associated behavioral events, such as cash purchases or device usage.

As the IOT links people with their actions, we’ve verged into the Internet of Behavior. Consider the Internet of Behavior a combination of three fields, that is, Technology, Data analytics, and Behavioral science.
We can break behavioral science into four areas we consider when we use technology: emotions, decisions, augmentations, and companionship.

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